Job Description

We empathize with your situation. Lower funnel Pay Per Click budgets are shrinking. Margins are pinching. Agencies are freezing salaries. Middle-tech companies are commoditizing Demand Side Buying to DIY platforms that high school kids can operate. “Best practices” line the pockets of Google and Facebook, your clients scrape by, your boss sandbags the benchmarks and gooses results, trying to get their quarterly “bonus.” Meanwhile your performance optimization list is 150+ clients long, and not a single one of them knows your name. So peel your eyes from your spread-board-dash-sheet, and focus your perspective on the horizon. Tattoo Projects is combining performance marketing with creative talent and community management to create rapid response performance teams. Imagine your conversion rates if you can make same day creative optimizations to paid social. Imagine a Copywriter that intuitively knows all the Facebook specs, paid search character counts, and the difference between thumb stopping vanity metrics and needle moving conversion metrics. Imagine an Art Director that understands the variables that drive return on ad spend. Imagine 10x engagement and sharing metrics adding gasoline to your audience targeting fire. Now stop imagining, read the job specs, ask yourself if you want to be more than a commodity and apply. THE JOB Use a data driven approach to manage campaigns, derive insights on how creative can strategically outperform all the PPC chumps settling for average. Build, deploy, monitor, and optimize campaigns on offline and online channels including Search, Display, Mobile, TV, and Direct Mail. Develop a holistic approach to getting more than your fair share of voice. Establish and exceed goals and ROI targets. Manage Social Media advertising using performance goals that drive new user adoption and lifetime customer value. Maintain and monitor reports, budgets, campaign performance, ROI, LTV, and other channel metrics. Use a process of testing to rapidly prove hypotheses and proactively deploy performance optimizations. Support weekly and monthly reporting of channel metrics, goals, and other KPI’s. Communicate weekly updates, progress reports, timelines, and results. Write creative briefs to define program objectives and KPIs, optimizing campaigns to maximize ROI. Work closely with the other teams and stakeholders to ensure acquisition goals are met. THE REQUIREMENTS A Passion for Marketing. You stay up to date on the industry, platforms and changes as they roll out A BA/BS degree or equivalent practical experience At least 5+ years of combined Paid Search and Paid Social experience. A strong grasp of Web Analytics, A/B Testing, and metrics driven (performance) marketing. Strong analytical and data articulation ability. Outstanding ability to think creatively, identify and resolve problems. Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere. High levels of integrity, autonomy, and self-motivation. An energetic and willing attitude The ability to synthesize complex ideas into actionable recommendations for senior executives A hungry, infectious personality: we’re looking for someone determined and able to win THE COMP Remote work 2-days a week. Paid vacation. THE AGENCY We are a small but fierce advertising and production agency in Charlotte, North Carolina. Ad Age named us Small Advertising Agency of the Year. The Charlotte Business Journal twice named us amongst the fastest growing companies in the city. We are best partnered with those who are willing to take risks to get results, and willing to leave a mark with their creative work. Form Loading. Please wait. Leave this field blank First Name Last Name Email LinkedIn Website What Department Are You In? Strategy Digital Creative Social Production Url or email links in this field will void your submission #J-18808-Ljbffr Tattoo Projects, Llc.

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