Job Description

Join to apply for the Digital Marketing Specialist role at Red Cedar Homes Join to apply for the Digital Marketing Specialist role at Red Cedar Homes Job Overview Red Cedar Homes is seeking a hands-on, performance-driven Digital Marketing Specialist to lead execution across paid media, social media, email marketing, website optimization, listing management, and content creation. This role plays a key part in generating leads, increasing visibility, and maintaining a cohesive brand presence across digital platforms. The ideal candidate combines analytical skill with creative energy, able to launch data-driven campaigns, manage listings across platforms like Zillow, and develop content that connects with today’s homebuyers. Paid & Performance Marketing Plan, launch, and optimize paid campaigns across Google, Facebook/Instagram, and YouTube with the guidance of the Director of Marketing Set up UTM tracking and campaigns in Salesforce for accurate attribution Monitor performance metrics and report on key KPIs weekly Use GA4, Salesforce, and Meta dashboards to evaluate campaign performance Coordinate with paid media agencies and creative vendors Social Media Management Create, schedule, and manage organic content across Instagram, Facebook, and LinkedIn Write engaging post copy, coordinate visuals, and monitor performance Collaborate on short-form video or branded reels as needed Track follower growth, engagement, and brand sentiment Email Marketing Execute email campaigns and nurture workflows in SalesForce Manage contact segmentation in coordination with the Sales team Track open rates, CTRs, and lead conversion from campaigns Website & SEO Coordinate updates to website pages, community listings, and promotions Ensure SEO best practices are followed across all digital content Support creation of landing pages and lead capture forms Content Creation & Brand Support Write and design content for social posts, email campaigns, website banners, and landing pages Create basic graphic assets in Canva or Adobe for digital and print sales materials Assist with ad copy, headlines, and signage messaging Listing Management (ILS) Manage and update listings across Internet Listing Services (ILS) such as Zillow, New Home Source, etc. Ensure accuracy and brand consistency across all platforms Track lead flow and performance from listing platforms and optimize for engagement Other duties as assigned Job Openings Digital Marketing Specialist Marketing - Charlotte, North Carolina Department Marketing Employment Type Full-Time Minimum Experience Experienced Compensation 75,000-85,000 Digital Marketing Specialist Job Overview Red Cedar Homes is seeking a hands-on, performance-driven Digital Marketing Specialist to lead execution across paid media, social media, email marketing, website optimization, listing management, and content creation. This role plays a key part in generating leads, increasing visibility, and maintaining a cohesive brand presence across digital platforms. The ideal candidate combines analytical skill with creative energy, able to launch data-driven campaigns, manage listings across platforms like Zillow, and develop content that connects with today’s homebuyers. Essential Duties & Responsibilities: Paid & Performance Marketing Plan, launch, and optimize paid campaigns across Google, Facebook/Instagram, and YouTube with the guidance of the Director of Marketing Set up UTM tracking and campaigns in Salesforce for accurate attribution Monitor performance metrics and report on key KPIs weekly Use GA4, Salesforce, and Meta dashboards to evaluate campaign performance Coordinate with paid media agencies and creative vendors Social Media Management Create, schedule, and manage organic content across Instagram, Facebook, and LinkedIn Write engaging post copy, coordinate visuals, and monitor performance Collaborate on short-form video or branded reels as needed Track follower growth, engagement, and brand sentiment Email Marketing Execute email campaigns and nurture workflows in SalesForce Manage contact segmentation in coordination with the Sales team Track open rates, CTRs, and lead conversion from campaigns Website & SEO Coordinate updates to website pages, community listings, and promotions Ensure SEO best practices are followed across all digital content Support creation of landing pages and lead capture forms Content Creation & Brand Support Write and design content for social posts, email campaigns, website banners, and landing pages Create basic graphic assets in Canva or Adobe for digital and print sales materials Assist with ad copy, headlines, and signage messaging Listing Management (ILS) Manage and update listings across Internet Listing Services (ILS) such as Zillow, New Home Source, etc. Ensure accuracy and brand consistency across all platforms Track lead flow and performance from listing platforms and optimize for engagement Other duties as assigned Required Skills & Qualifications: 3–5 years of digital marketing experience, ideally in real estate, homebuilding, or a related industry Proficiency with Google Ads, Meta Ads Manager, GA4, and email platforms Experience with real estate listing platforms (Zillow, New Home Source, etc.) preferred Strong understanding of social media strategy, content writing, and basic design tools (Canva, Adobe) Familiarity with UTM tagging, SEO, and digital marketing attribution Excellent writing and organizational skills Self-starter who thrives in a fast-paced, deadline-driven environment Schedule: Monday-Friday, standard daytime hours; 8:30 am - 5 pm Job Type: Full-time position, averaging 40 hours per week Compensation: $75,000-$85,000 annually Annual bonus based on company and personal performance Benefits: 100% Medical, Dental, & Vision insurance covered to the employee 401k with a Safe Harbor match formula of 100% of employee contributions up to 3% of their compensation, then 50% matching contribution of the next 2% of employee's compensation 11 annual company-paid holidays 185 hours paid time off annually Ability To Commute/Relocate: Charlotte, NC: Ability to reliably commute or willingness to relocate before starting work (required). Work Location: Onsite | 41710 Camden Rd Charlotte, North Carolina 28203 Work Environment: Office-based environment with a business casual dress code. Standard office equipment, such as computers, phones, photocopiers, and filing cabinets, are used in this role. Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Ability to sit and stand for extended periods Manual dexterity to operate a computer and other office equipment Ability to lift and carry up to 15 pounds Vision and hearing acuity to perform job duties effectively Maintain a valid Driver’s License To apply, please submit your resume and cover letter highlighting your relevant experience and qualifications. If you have any questions, please contact us at hr@redcedarco.com. We look forward to reviewing your application and potentially welcoming you to our team at Red Cedar. About Red Cedar: Red Cedar Capital Partners LLC (Red Cedar) is a residential land developer and homebuilder in Charlotte, NC and other southeastern markets. Red Cedar is the parent company of Red Cedar Homes, Red Cedar Development, Red Cedar Construction, and Red Cedar Realty, as well as our building supply company (Evergreen + Maker) - all of which support the Red Cedar ecosystem. Red Cedar has grown exponentially since 2016 and is one of the fastest-growing builders in the Southeast. Red Cedar Capital Partners LLC. is an Equal Opportunity Employer. We do not discriminate based on race, traits historically associated with race, hair texture and protective hairstyles, color, national origin, ancestry, creed, religion, physical and mental disability, genetic information, marital status, sex gender, gender identity, or expression, pregnancy, sexual orientation age, military or veteran status, or any other basis protected by applicable law. First Name Last Name Email Phone Address City State –Select– ZIP Country United States Resume No file selected Date Available* Desired Pay Website, Blog, or Portfolio LinkedIn Profile URL Highest Education Obtained –Select– Who referred you for this position? References (Name, Company, and Contact Info) Thank You Your application was submitted successfully Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing and Sales Referrals increase your chances of interviewing at Red Cedar Homes by 2x Get notified about new Digital Marketing Specialist jobs in Charlotte, NC . Charlotte, NC $66,000.00-$70,000.00 4 days ago Charlotte, NC $48,000.00-$50,000.00 1 week ago Manager, Local Marketing & Merchandising Charlotte, NC $58,000.00-$72,000.00 3 hours ago Hybrid Remote - Digital Marketing Content Creator Charlotte, NC $50,000.00-$65,000.00 2 weeks ago Digital Marketing and Activation Specialist Field Marketing Specialist (5- month Contract) Charlotte, NC $75,000.00-$85,000.00 1 week ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr Redcedarco

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