Job Description

Job Description

Job Description

Craft the voice of Bettinardi across email, social, ads, and product launches. Translate product features and brand stories into compelling copy that connects with golfers.

Key Responsibilities:

• Write captions, email campaigns, product descriptions, and ad copy.
• Maintain consistent brand voice and tone across channels.
• Partner with social and creative teams to deliver cohesive campaigns.
• Support press releases and media outreach.
• Write blog/SEO content to drive traffic.
• Update pages on the website including History and Archives
• Production Catalogs
• Brand Guidelines
• Create and organize press materials, samples, and assets for press tours and PR events
• Write with grammar quality, overall concept clarity and use of content marketing/social media best practices in mind and use SEO principles to maximize copy's reach.
• Manage and write digital catalogs, sell sheets, and press releases with the help of marketing team.

Skills & Experience:

• 2–5 years of professional writing experience (agency, in-house, or freelance).
• Portfolio of short- and long-form copy.
• Strong grammar, editing, and ability to write in multiple tones.
• Indesign experience preferred
• Golf industry familiarity a plus.

Bettinardi Golf is a premium golf equipment company in the United States, just outside Chicago, Illinois, that designs and crafts precision-made golf products that include putters, wedges, milled accessories, and more. Founded in 1998 by Robert J. Bettinardi, our brand has amassed more than 100 worldwide Tour victories, and is one of the only major family owned and operated OEM golf companies. Over the past 5 years, we have had the privilege to grow our inline putter and wedge business outside of our backyard, and sell to over 45 countries around the world, with over 800 accounts in the United States alone.

Company Description

Bettinardi Golf is a premium golf equipment company in the United States, just outside Chicago, Illinois, that designs and crafts precision-made golf products that include putters, wedges, milled accessories, and more. Founded in 1998 by Robert J. Bettinardi, our brand has amassed more than 100 worldwide Tour victories, and is one of the only major family owned and operated OEM golf companies. Over the past 5 years, we have had the privilege to grow our inline putter and wedge business outside of our backyard, and sell to over 45 countries around the world, with over 800 accounts in the United States alone.

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